Influencer culture has reshaped modern marketing, especially in the beauty and skincare industry, where trust and personal recommendations drive purchasing decisions. With the global influencer marketing industry set to reach $24 billion by 2024, brands must navigate this space strategically—balancing promotion with authenticity to build lasting

Internet marketing — This term refers to advert placement on the internet in media along with other Internet websites. Common samples of internet marketing contain contextual adverts in search engines, banners on Sites, marketing videos and sponsored written content. A brand name goes beyond a symbol or title. It signifies the situation and stat

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